A Staple in the Boulder Community
Identity and Environmental Store Signage for McGuckin Hardware
In 1955 Bill McGuckin, an avid fisherman, opened up a hardware store to serve Boulder, Colorado. This local institution has been a favorite of Boulderites ever since. McGuckin Hardware is known for its amazing customer service and vast selection of just about everything. Tekwani was tasked with refreshing McGuckin's logo, and incorporating the brand refresh into it's website, advertising, holiday promotions, and store wayfinding.
“Tekwani’s team was able to help this beloved institution move forward with a fresh new perspective while staying grounded in its traditions and history... More importantly, they left us with scalable guidelines that continue to help us today. Our brand is stronger than ever.”
- McGuckin Group