Better Relationships, Better Coffee
Branding and Packaging for an Importer Focused on Producer Relationships
Ryan and Abdiel, the co-founders of Collaborative Origins, believe that better relationships yield better coffee. Through their pre-buy commitment, they pay producers 50% of their coffee's value ahead of the harvest. In doing so, producers are supported at a living wage while the roaster receives a 84+ SCA-scoring green coffee. We partnered with Collaborative Origins to create a clean, simple, modern aesthetic that was approachable and warm. It was imperative that we incorporated the infinity symbol to show the cyclical nature of coffee from growers to consumers, equally working together for an equally awesome outcome.
Packaging
Website
Giving Collaborative Origins’ producer partners the opportunity to display their farms and tell their stories to coffee roasters.
Social Media
Using colorful and dynamic graphics, we created promotional campaigns for new green coffees on the Collaborative Origins Imports social media channels.
