Small Batch Roasting with a Rocky Mountain Feel

Creating a Brand Ecosystem for Bluegrass Coffee Co.

 

Bluegrass Coffee Co. is a small batch roaster in Arvada Colorado that was in need of a unique branding and bag solution. The roaster wanted to stand out from the crowd and establish themselves as a specialty coffee brand that reflected their origins as a bourbon bar turned coffee shop.

We worked with the Bluegrass team to develop a refreshed logo mark and a packaging system that reflects their Kentucky Derby inspired theming.