New Packaging for a Wisconsin B-Corp
Designing Coffee Bags for Bear Lake Coffee Co.
Bear Lake Coffee Co. is a pioneering fourth-wave coffeehouse and roastery at the forefront of the coffee industry's move towards sustainability, technological innovation, and social responsibility. As an artisanal coffee roaster, they specialize in direct sourcing from family-owned farms and producers who practice regenerative farming. Their recent achievement of B Corp Certification underscores their dedication to creating a significant positive impact on humanity and the environment.
They felt it was the perfect time to refresh their packaging to honor the beautiful small town they are proud to call home. The new bag design retains key brand elements and introduces a custom illustration of the coffeehouse & roastery. These new bags mark the next step in their journey, striking a harmonious balance between refinement and comfort, making them both inviting and thoughtful.