A Global Collaboration
Creating a Brand Ecosystem for Collective Joy
Collective Joy is a curated specialty coffee tasting experience. This limited-edition box featured producer-forward coffees from Kenya, Guatemala, and Ecuador guided by visual storytelling from paper-cut artists Hari & Deepti.
We were able to collaborate with a variety of stakeholders to create a brand, a custom die-cut brochure that doubled as an interactive piece of art, a label system, and social media assets.