Representing Regenerative Farming Practices in El Salvador
Creating a Logo for Carlos Pola
Carlos Pola uses unique farming techniques to grow quality specialty coffee that benefits his environment and community.
Carlos came to us with a request to create a brandmark that showed buyers the regenerative farming practices that create better yields from healthy soils, better conditions for coffee pickers, and keeps topsoils rich and free from erosion.
In El Salvador, the Toragoz is a signifier of a healthy coffee farm. Carlos uses shade trees that allow micro-rhizomes to thrive, which in turn enrich the soil. Rich soil makes the perfect home for worms, the perfect food source for birds.
